CIS Department Talk - October 3, 2006
The Department of Computer and Information Science & The Society of
Computer Science Present
|Speaker:||Dr. Brian Davison, Lehigh University
|Topic:||Search Engine Spam: Significance and Some
|Date:||Tuesday October 3, 2006; 5:30pm|
|Place:||John Mulcahy Hall, Room 403|
The ever growing popularity of web search has created a strong financial
incentive for content providers to have their web pages ranked highly
for popular queries. As a result, search engine marketers are keen to
understand how popular search engines function so that they can manipulate
the results. The creation of special content or links on the web to
inappropriately raise a page's ranking is called search engine spam.
Recognizing and dealing with such spam constitutes one of the greatest
difficulties in building a quality search engine today. In this talk I
will briefly describe various types of search engine spam and the
significance of such spam to users and search engine providers. Most of
the talk, however, will focus on our recent work in recognizing various
kinds of search engine spam, including link farms and cloaking.
Brian Davison is an assistant professor of computer science and
engineering at Lehigh University and teaches courses on web search engines,
networking, system administration, and C and UNIX programming. He heads
the Web Understanding, Modeling, and Evaluation (WUME) laboratory. Dr.
Davison earned his B.S. in Computer Engineering from Bucknell University
and has an M.S. and Ph.D. in Computer Science from Rutgers University.
As a graduate student, he led development in the Rutgers DiscoWeb search
engine project which was later spun out as an internet startup called
Teoma (and was subsequently purchased by Ask Jeeves). He continues to
do research in this area, focusing on the integration of text and link
analysis applied to search and classification problems on the Web. Dr.
Davison's interests additionally include information retrieval, data
mining, network infrastructure for the WWW, and the analysis of trust and
authority in information networks. He is a 2006 NSF Faculty Early CAREER
award winner and one of twelve Microsoft Live Labs "Accelerating Search"
award recipients. Dr. Davison's research has been funded by the National
Science Foundation, the Defense Advanced Research Projects Agency, and
For more information, contact:
Ms. Diane Roche (718) 817-4480; (firstname.lastname@example.org)